"I’m looking for a property that’s move-in ready, and this needs too much work."

Underlying Concerns:

• The prospect is looking for a move-in ready property to avoid the hassle, time, and cost of renovations.
• They may be concerned about the additional expenses and stress of managing home improvement projects before they can move in.
• The prospect might feel overwhelmed by the idea of coordinating renovations, or they simply don’t have the time to deal with it.
• They may not want to spend more money after purchasing the property, preferring something that’s immediately livable and requires no additional work.

How to Tackle the Objection:

1. Acknowledge the concern: Show that you understand the desire for a move-in ready property, and empathize with the prospect’s hesitation about taking on renovation work.
2. Offer alternative options: Mention that you have other turnkey properties that require no work and are ready for immediate move-in, giving them a hassle-free alternative.
3. Provide solutions for the current property: If they’re still interested in the property that needs work, offer to connect them with trusted contractors for a quick and smooth renovation process, taking the burden off their shoulders.
4. Empower them with choice: Let the prospect choose which option is best for them—either explore fully turnkey properties or get help managing renovations.

Sample Script (Detailed and Simple Language):

Prospect: "I’m looking for a property that’s move-in ready, and this needs too much work."

You: "I hear you, [Prospect’s Name]. A ready-to-move-in home can save a lot of time and hassle, and I completely understand why that’s a priority."

• "If this one feels like too much work, I have a few other properties in mind that are fully turnkey—meaning you can just pack your bags and move in. These homes are all set up and don’t need any renovations or updates."

• "That said, if you’re still interested in this property because of its other features, I can connect you with some reliable contractors who specialize in quick renovations. They’ll take care of everything, and you wouldn’t have to worry about the details or managing the work."

• "Which option sounds better to you? Would you prefer exploring move-in ready homes, or would you like more information on how we can get this property into perfect shape for you?"

Probing Questions to Engage the Prospect:

• "Are you mainly concerned about the time or the cost of the renovations? I can help address both."
• "Would a move-in ready property feel like a better fit, or are you more interested in customizing a home to your tastes through renovations?"
• "If we could make the renovation process quick and simple, would you still consider this property?"

Call to Action:

Offer to either show them move-in ready properties or help manage renovations for the current property through trusted contractors, depending on their preference. The goal is to set up a meeting to review both options and see what fits them best.

Example:
"Let’s set up a time to go over some fully turnkey properties that require no work at all. I can also get you in touch with a few contractors to give you an idea of what it would take to renovate this home quickly. Which option sounds better for you right now?"

Key Points to Emphasize:

1. Move-in Ready Options: Highlight that you have turnkey properties available that require no additional work, which would be a hassle-free option for them.

2. Renovation Solutions: If they still like the current property, emphasize that you can connect them with reliable contractors who will manage the renovations for them, reducing their stress and involvement.

3. Flexibility and Choice: Let the prospect know that they have options—either go for a move-in ready home or get help transforming the current property with minimal hassle.

4. Customization Without the Stress: If they’re leaning toward the current property, reassure them that managing the renovation process doesn’t have to be stressful, and they can get a home tailored to their tastes without personally overseeing the details.