"I’m worried about downtime or technical issues disrupting our sales."

Underlying Concerns:

• The prospect is concerned that technical issues or downtime could disrupt their online sales, leading to lost revenue and customer dissatisfaction.
• They likely need assurance that your platform will remain reliable and that any issues will be resolved quickly to prevent business interruptions.
• The prospect may have had negative experiences in the past with platform outages or delays in technical support, making them hesitant to switch or adopt new technology.
• They are likely looking for service-level agreements (SLAs) or guarantees that ensure minimal downtime and quick issue resolution.

How to Tackle the Objection:

1. Acknowledge their concern about downtime: Show empathy for their worry, recognizing that in e-commerce, every minute of downtime can have a direct impact on sales and customer experience.
2. Highlight uptime guarantees: Reassure them that your platform offers a 99.9% uptime guarantee, which ensures minimal disruptions to their business.
3. Emphasize robust support systems: Point out that you offer 24/7 support, so if any issues arise, they will be addressed immediately to minimize downtime.
4. Offer to provide details on SLAs: Suggest sharing more details about your service-level agreements (SLAs) to give them confidence in your platform’s reliability and your commitment to keeping their operations running smoothly.

Sample Script (Detailed and Simple Language):

Prospect: "I’m worried about downtime or technical issues disrupting our sales."

You: "I hear you, [Prospect’s Name]. Downtime can directly affect your sales, especially in e-commerce, where every minute counts."

• "We offer a 99.9% uptime guarantee, which means your platform will stay up and running with minimal interruptions."

• "On top of that, our support team is available 24/7 to handle any issues quickly. Many of our clients have found that the platform is not just reliable but actually reduces the chances of disruptions."

• "Would it help if I sent over more details on our service-level agreements (SLAs)? That way, you’ll have a clear picture of how we manage uptime and resolve issues."

Probing Questions to Engage the Prospect:

• "Have you experienced any downtime or technical issues in the past that negatively affected your sales? We’ve built our platform to minimize those kinds of disruptions."
• "How important is 24/7 support for your operation? We’ve seen that round-the-clock support makes a big difference in quickly resolving any potential issues."
• "Would reviewing our SLAs help give you confidence that we’ll keep your platform up and running with minimal downtime?"

Call to Action:

Offer to share more details about your SLAs and uptime guarantees to give them confidence in your platform’s reliability and commitment to ensuring minimal disruptions.

Example:
"Let me send you more details on our 99.9% uptime guarantee and the SLAs we provide to ensure round-the-clock support. That way, you can see how we handle technical issues and minimize downtime. Does that sound helpful?"

Key Points to Emphasize:

1. 99.9% Uptime Guarantee: Reassure the prospect that your platform offers a 99.9% uptime guarantee, meaning their e-commerce site will remain online and fully functional with minimal downtime.

2. 24/7 Support: Highlight that you offer 24/7 support, ensuring that any issues that arise are handled quickly and efficiently, minimizing the risk of prolonged downtime.

3. Proven Reliability: Emphasize that many of your clients have found your platform to be reliable and that it has actually helped reduce the likelihood of disruptions, making their business operations smoother.

4. Service-Level Agreements (SLAs): Offer to share your SLAs, which outline the uptime guarantees and support commitments, giving the prospect clear assurance of your reliability and support capabilities.