"We don’t have the time or resources to migrate to a new platform."

Underlying Concerns:

• The prospect is concerned that migrating to a new platform will be time-consuming and will require more resources than their team can currently handle.
• They may be worried about potential disruptions to their business operations during the migration, which could affect their sales and workflow.
• The prospect likely feels that the current workload of their team is too high, making them resistant to any changes that require additional effort.
• They may have had negative experiences with complex migrations in the past, leading to hesitation about the process.

How to Tackle the Objection:

1. Acknowledge their resource challenge: Show empathy for their concerns, recognizing that migration can seem like a daunting task when the team is already stretched thin.
2. Emphasize smooth, hands-off migration: Reassure them that your team will handle most of the migration work, including data transfer, setup, and integration, minimizing the burden on their staff.
3. Highlight a low-impact, quick transition: Explain that many of your clients have found the migration to be surprisingly smooth and quick, with minimal disruption to their day-to-day operations.
4. Offer to discuss a low-impact migration plan: Suggest having a conversation about a low-impact migration plan that fits their current capacity and ensures a seamless transition.

Sample Script (Detailed and Simple Language):

Prospect: "We don’t have the time or resources to migrate to a new platform."

You: "I completely understand, [Prospect’s Name]. Migration can seem like a huge task, especially when your team is already busy."

• "What we do to make it easier is handle most of the migration for you—from data transfer to setup, so your team can stay focused on running the business."

• "Many of our clients have found the transition to be surprisingly smooth and quick, with little to no disruption to their operations."

• "Would you be open to discussing a low-impact migration plan that works with your current resources? I’m confident we can make this as hands-off as possible for you."

Probing Questions to Engage the Prospect:

• "Have you experienced challenges with platform migrations in the past? We’ve built our process to be as seamless as possible to avoid those issues."
• "Would having a hands-off migration where we handle most of the work help ease some of your concerns about time and resources?"
• "How important is it to ensure the transition doesn’t disrupt your day-to-day operations? We’ve made it a priority to focus on minimizing disruptions during migration."

Call to Action:

Offer to explore a low-impact migration plan that minimizes the time and resources required from their team, ensuring a smooth and hands-off transition.

Example:
"Let’s set up a quick chat to discuss a low-impact migration plan that minimizes the burden on your team. I can show you how we handle most of the process, making it as smooth and seamless as possible. Does next week work for you?"

Key Points to Emphasize:

1. Hands-Off Migration: Reassure the prospect that your team will handle most of the migration process, including data transfer, setup, and integration, so their team can remain focused on running the business.

2. Low-Impact Transition: Emphasize that many of your clients have found the migration process to be smooth, quick, and with minimal disruption to their daily operations.

3. Tailored Migration Plan: Suggest discussing a low-impact migration plan that fits their current workload, ensuring the transition is seamless and requires minimal resources from their team.

4. Minimal Disruption: Highlight that your goal is to ensure a seamless transition that doesn’t disrupt their business, allowing them to keep focusing on their sales and operations without additional strain.