I'm only interested in new constructions

Underlying Concerns:

• The prospect likely prefers the modern amenities, energy efficiency, or aesthetic appeal of new constructions.
• They may have concerns about maintenance issues or the possibility of needing renovations in older properties.
• The prospect may also feel that new constructions offer a fresh start or the latest in design trends and technology.
• They may not have considered that some well-maintained, recently upgraded properties could provide similar benefits at a lower cost.

How to Tackle the Objection:

1. Acknowledge their preference for new construction: Show understanding for their preference, recognizing the appeal of new properties.
2. Position well-maintained or recently renovated properties as alternatives: Suggest that some upgraded properties might offer similar benefits (modern amenities, energy efficiency) without the wait time or higher cost often associated with new constructions.
3. Emphasize benefits of immediate availability: Mention that some well-maintained properties are move-in ready and may provide better value or location options.
4. Offer to help them explore options: Be supportive by offering to look into both new constructions and well-maintained properties that meet their criteria, keeping the door open for further conversation.

Sample Script (Detailed and Simple Language):

Prospect: "I'm only interested in new constructions."

You: "I completely understand, [Prospect’s Name]. New constructions are definitely appealing—there’s something exciting about moving into a space that’s brand new, with the latest designs and technology."

• "While we can certainly look into new constructions, I’d also love to show you some recently upgraded or well-maintained properties that offer similar modern amenities and energy efficiency. Sometimes, these properties provide better location options or even greater value for the money."

• "Would you be open to exploring both new constructions and a few move-in ready options that might meet your criteria? I think you might find some surprising choices."

Probing Questions to Engage the Prospect:

• "Is there a specific reason you prefer new constructions? If it’s about modern features or energy efficiency, we have some properties that might fit those requirements."
• "Are there particular amenities or design features in new constructions that are most important to you? I’d be happy to look for upgraded options that offer similar benefits."
• "Would you be interested in exploring options that offer the new construction feel but with a potentially lower price or more desirable location?"

Call to Action:

Offer to explore new constructions as well as move-in ready, upgraded options that meet their criteria, helping them broaden their choices without compromising on their preferences.

Example:
"How about I put together a list of new constructions along with a few modern, recently upgraded properties that could be great alternatives? This way, you’ll have a variety of options to consider. Would you like me to send those over?"

Key Points to Emphasize:

1. Acknowledge Their Preference: Show respect for their desire for new constructions, understanding the appeal of modern features and energy efficiency.

2. Highlight Move-In Ready Alternatives: Emphasize that some well-maintained, recently upgraded properties offer similar benefits, often with greater flexibility in price or location.

3. Immediate Availability: Point out that some move-in ready options don’t come with the potential wait time of new construction, offering immediate occupancy without sacrificing quality.

4. Broaden Their Options: By offering to show both new constructions and comparable existing properties, you give them a chance to explore more choices and potentially find a better fit.