I need a guarantee of job placement after the course

Underlying Concerns:

• The prospect is likely concerned about making a financial and time commitment to the course without a clear return on investment in terms of job outcomes.
• They want reassurance that completing the course will lead to tangible career benefits, such as employment or higher salary.
• The prospect may have heard about other programs that promise or even guarantee job placement and may feel that a similar assurance is needed here.
• They may be worried about the competitive job market and want to be sure that the course will set them apart and make them job-ready.

How to Tackle the Objection:

1. Acknowledge the importance of job placement: Show empathy for their desire for a strong career outcome and understand their need for a clear career trajectory.
2. Highlight the program’s career support services: Emphasize any career services, such as resume workshops, interview prep, networking events, or connections to hiring partners that increase their chances of getting a job after the course.
3. Share success stories and placement rates: If available, provide placement statistics or alumni success stories that demonstrate the program’s track record in helping graduates find jobs.
4. Offer an alternative guarantee: If a job placement guarantee is not possible, suggest a job-ready guarantee where the course ensures they’ll have the skills and support needed to pursue relevant roles confidently.

Sample Script (Detailed and Simple Language):

Prospect: "I need a guarantee of job placement after the course."

You: "I completely understand, [Prospect’s Name]. When you invest time and money in a course, it’s natural to want confidence that it will lead to career growth."

• "While we can’t provide an absolute job placement guarantee, what we do offer is a comprehensive career support program. This includes resume reviews, interview coaching, and exclusive connections with hiring partners in the industry. Many of our graduates benefit from this network, which significantly boosts their chances of finding relevant job opportunities."

• "In fact, [mention placement rate or success stories, if available, such as: 'Over 80% of our graduates have secured roles within six months of completing the course' or 'We have alumni working at top companies like...']."

• "Our goal is to make sure you’re fully job-ready by the end of the course. Would it be helpful if I shared some alumni success stories or connected you with one of our career advisors to give you a clearer picture of how we support job placement?"

Probing Questions to Engage the Prospect:

• "Is there a particular role or industry you’re aiming for after the course? I’d love to tell you about how our program aligns with career paths in that area."
• "Are there specific career services you’re hoping for, like job search assistance or networking opportunities? I can highlight how our program supports those needs."
• "Would seeing placement rates or examples of where our alumni have landed jobs give you more confidence in our program’s outcomes?"

Call to Action:

Offer to provide alumni success stories, placement statistics, or set up a meeting with a career advisor to discuss how the program supports job outcomes, helping the prospect feel more assured about the investment.

Example:
"How about I send over some placement statistics and success stories from alumni who’ve gone through the program? I could also set up a call with one of our career advisors who can walk you through how we help graduates transition into their careers. Would that be helpful?"

Key Points to Emphasize:

1. Career Support Services: Emphasize that the program provides resume workshops, interview coaching, networking opportunities, and access to hiring partners, which enhance their chances of landing a job.

2. Placement Rates & Success Stories: If available, share placement rates or success stories that show the program’s success in helping graduates secure employment in relevant fields.

3. Job-Readiness Assurance: Highlight that the course will make them job-ready by the end, with the skills and confidence to pursue relevant roles, even if a guaranteed placement isn’t possible.

4. Connection to Career Advisors: Offer to connect them with a career advisor who can provide more insights into how the program supports job placement, reinforcing the idea that they won’t be alone in their job search journey.