I’m worried about the quality of teaching and instructors.

Underlying Concerns:

• The prospect is concerned that the instructors may not be experienced or qualified enough to provide valuable insights and effective teaching.
• They want assurance that the course will be led by industry experts who are skilled at teaching and not just knowledgeable in theory.
• They may have had previous experiences with online courses or programs where the teaching quality did not meet their expectations.
• They may be questioning whether the instructors have a track record of student success and real-world experience.

How to Tackle the Objection:

1. Acknowledge their concern about teaching quality: Show empathy for their hesitation, recognizing that high-quality instruction is key to getting the most out of a course.
2. Highlight instructor qualifications and experience: Emphasize the credentials, teaching experience, and real-world expertise of the instructors, mentioning any relevant industry experience, educational background, or notable accomplishments.
3. Share testimonials or success stories: If possible, provide testimonials from previous students who found the instructors engaging and effective, or mention any high student satisfaction ratings related to teaching quality.
4. Offer ways for them to experience the teaching quality firsthand: Suggest options like a trial class, instructor bios, or sample content so they can gauge the quality themselves before committing.

Sample Script (Detailed and Simple Language):

Prospect: "I’m worried about the quality of teaching and instructors."

You: "I completely understand, [Prospect’s Name]. When you’re investing time and money into a course, it’s important to know that you’ll be learning from experienced, high-quality instructors."

• "Our instructors are industry experts with extensive backgrounds in [mention relevant field, e.g., data science, digital marketing, software development]. Many of them have worked at top companies like [mention well-known companies], bringing real-world insights that make the learning process practical and relevant."

• "In fact, our program has consistently high student satisfaction ratings when it comes to teaching quality, with many students mentioning how engaging and knowledgeable the instructors are. I’d be happy to share some testimonials from alumni who found the teaching quality to be a highlight of their experience."

• "If it would help, I can also send over instructor bios or even arrange access to a sample lesson so you can get a feel for their teaching style and approach. Would that make you feel more comfortable?"

Probing Questions to Engage the Prospect:

• "Are there specific qualifications or teaching styles you’re looking for in instructors? I’d love to make sure our instructors align with what you need."
• "Have you had any particular challenges with online instructors before? Understanding what didn’t work in the past can help us address those concerns."
• "Would it be helpful if I shared more about the instructors’ backgrounds or set up access to a sample class?"

Call to Action:

Offer to provide instructor bios, sample content, or student testimonials that highlight teaching quality and instructor expertise, helping the prospect feel more confident in the program.

Example:
"Let me send over some instructor bios and testimonials from past students who were very happy with the teaching quality. If you’d like, I can also arrange access to a sample lesson so you can experience the teaching style firsthand. Would that help ease your concerns?"

Key Points to Emphasize:

1. Instructor Qualifications and Industry Expertise: Highlight the credentials and real-world experience of the instructors, showcasing them as industry experts who bring practical knowledge into the classroom.

2. Student Satisfaction and Testimonials: Provide testimonials or student satisfaction data that speaks to the high quality of instruction, offering reassurance from past students who had a positive experience.

3. Transparency with Instructor Information: Offer to share instructor bios or a sample class so the prospect can review the instructors’ qualifications and teaching styles, giving them more confidence in the quality of education.

4. Opportunity to Experience Teaching Style: Suggest ways for the prospect to get a firsthand sense of the teaching style, such as through sample content or a trial class, so they can make an informed decision based on real experience.