Prospect: "I don't have enough knowledge about investing."
You: "I completely understand, [Prospect’s Name]. A lot of people feel that way when they’re just getting started. Investing can seem intimidating if you’re new to it."
"One of the great things about our platform is that it’s designed to be beginner-friendly. We offer educational resources and step-by-step guidance so you can learn as you go. You don’t have to be an expert to start seeing results."
"In fact, many of our clients started with little to no knowledge and found that with our help, they became comfortable over time. If you’d like, we could even explore a small, low-risk option to get you started and build your confidence gradually. Would that sound manageable for you?"
Offer to provide educational resources or a small, manageable investment option that will help them start gaining experience without feeling overwhelmed.
Example:
"I’d be happy to send over some beginner-friendly resources to help you understand the basics, or we could look at a low-risk way to get started that gives you hands-on experience without a big commitment. Does that sound like a good place to start?"
Beginner-Friendly Platform: Reassure the prospect that your platform is designed for beginners and offers support to help them understand the basics of investing.
Educational Resources: Emphasize that you offer educational materials, tutorials, or even guided tools to help build their knowledge and confidence over time.
Low-Risk Starting Option: Suggest starting with a small investment or demo to help them gain practical experience without a large commitment, easing them into the process gradually.
Gradual Learning: Highlight that many clients have started with minimal knowledge and gradually became more comfortable with investing using your platform, helping them feel that they, too, can succeed over time.