I prefer fixed deposits and other safer options.

Underlying Concerns:

• The prospect is risk-averse and prefers guaranteed returns over potentially higher, but uncertain, gains.
• They may have had negative experiences with market-based investments or lack confidence in non-fixed-return options.
• They likely prioritize stability and security over growth and might see traditional investments like fixed deposits as safer.
• The prospect may not fully understand lower-risk investment options that can offer competitive returns with a similar safety profile to fixed deposits.

How to Tackle the Objection:

1. Acknowledge their preference for safety: Show empathy for their preference for low-risk options, affirming that prioritizing security is a smart approach for many investors.
2. Introduce low-risk investment options: Explain that your platform offers low-risk or balanced investment options that can provide stability along with potentially better returns than fixed deposits.
3. Highlight diversification benefits: Emphasize that spreading investments across safe, diversified options can enhance returns without significantly increasing risk.
4. Invite them to explore tailored options: Offer to discuss solutions that align with their comfort level while showing them options that might slightly outperform traditional fixed deposits.

Sample Script (Detailed and Simple Language):

Prospect: "I prefer fixed deposits and other safer options."

You: "I totally understand, [Prospect’s Name]. Fixed deposits and other safer options are popular because they offer security and predictable returns."

• "One of the things we do on our platform is offer low-risk investment options that are designed for people who prioritize safety, just like you. These options can provide more competitive returns than fixed deposits, while still maintaining a low-risk profile."

• "We even have tools to help you diversify across safer assets, which can help you grow your funds without taking on significant risk. Would you be open to a quick chat about how we can help you get a bit more out of your investments while keeping things low-risk?"

Probing Questions to Engage the Prospect:

• "Is there a particular reason you prefer fixed deposits? Understanding what you value most—like security or predictable returns—can help us tailor an option that suits you."
• "Have you ever considered options like government bonds or conservative mutual funds? They offer more stability while potentially outperforming traditional fixed deposits."
• "Would you be interested in learning how we can keep your investments low-risk while potentially achieving a higher return than what fixed deposits currently offer?"

Call to Action:

Invite them to explore low-risk investment options on your platform that align with their preference for safety, but offer potentially better returns than traditional fixed deposits.

Example:
"Let’s set up a quick call where I can walk you through some of our low-risk investment options. These are designed for people who prioritize safety but want a little extra growth over what fixed deposits typically provide. Does that sound good?"

Key Points to Emphasize:

1. Respect for Safety Preference: Acknowledge their preference for safer options like fixed deposits, showing that you understand and respect their focus on security.

2. Low-Risk Investment Options: Highlight that your platform offers low-risk or balanced options that can deliver stable returns with minimal risk, possibly outperforming fixed deposits.

3. Diversification for Stability: Emphasize that a diversified, low-risk portfolio can provide enhanced stability and growth without exposing them to high levels of risk.

4. Potential for Better Returns: Reassure them that while these options maintain a low-risk profile, they offer the potential for slightly higher returns than fixed deposits, making them a worthwhile alternative to consider.