I need funds quickly, and I’m unsure about your turnaround time.

Underlying Concerns:

• The prospect has an urgent need for funds and is worried that a lengthy approval or disbursement process could delay their plans.
• They may have experienced delays with other lenders in the past or are comparing your service to other providers who offer fast funding.
• They need assurance that your platform can provide quick access to funds without getting bogged down by a lengthy application or verification process.
• The prospect wants clarity on your approval process timeline to make sure it aligns with their immediate needs.

How to Tackle the Objection:

1. Acknowledge their urgency: Show empathy and understand that timely access to funds is a top priority, especially for business owners or individuals with immediate needs.
2. Highlight fast processing times: Emphasize that your platform is designed for quick approvals and fast disbursement, often faster than traditional banks.
3. Outline the streamlined process: Briefly walk them through the application and approval process to demonstrate how easy and efficient it is, giving them confidence in your ability to deliver quickly.
4. Provide a clear timeline: Be specific about how soon they can expect to receive funds (e.g., within 24 hours or 48 hours) once they complete the application, so they have a concrete answer.

Sample Script (Detailed and Simple Language):

Prospect: "I need funds quickly, and I’m unsure about your turnaround time."

You: "I completely understand, [Prospect’s Name]. When you’re in need of fast funding, every day counts, and delays can be frustrating."

• "One of the things we prioritize is quick processing. Our platform is set up to approve applications and disburse funds as quickly as possible, often within 24 to 48 hours of receiving all necessary documents."

• "The application process itself is streamlined to save time. You just need to fill out a quick online form, upload a few key documents, and our team takes it from there. In fact, we’ve helped many clients like you access funds quickly without the long wait."

• "Would you like me to walk you through the exact steps, so you know exactly how soon you could have the funds in your account?"

Probing Questions to Engage the Prospect:

• "How quickly are you looking to receive the funds? Our process can often accommodate urgent timelines."
• "Have you had challenges with funding delays before? We’ve designed our process to minimize waiting time and ensure fast disbursements."
• "Would it help if I provided a step-by-step overview so you can see exactly how fast the process is from application to disbursement?"

Call to Action:

Offer to walk them through the step-by-step process and provide a clear timeline for approval and disbursement, assuring them of your fast turnaround.

Example:
"Let’s go over the quick application steps together and I’ll outline our approval timeline. This way, you’ll know exactly how fast you can get the funds. Does that work for you?"

Key Points to Emphasize:

1. Quick Processing and Disbursement: Reassure the prospect that your platform is designed for fast turnaround, often disbursing funds within 24 to 48 hours after approval.

2. Streamlined Application Process: Emphasize the ease of application and the minimal paperwork involved, making it clear that they won’t face a lengthy, complicated process.

3. Specific Timeline: Provide a clear, specific timeline so they know exactly when they can expect to receive the funds, reducing uncertainty.

4. Track Record of Fast Funding: Mention that you’ve helped other clients access funds quickly, establishing trust that your platform can deliver on its promises.