Prospect: "I prefer to book directly with hotels or resorts for better deals."
You: "I completely understand, [Prospect’s Name]. Booking directly can sometimes feel like the best way to get a deal, especially when you’re looking for the best rates."
"One thing that sets our service apart is the exclusive perks and benefits we can offer, which you typically wouldn’t get with a direct booking. For example, many of our clients enjoy [mention perks like free breakfast, room upgrades, spa vouchers, or late checkout]. These extras add up to a lot of value and enhance the overall experience."
"Additionally, we have special partnerships with hotels and resorts that allow us to offer competitive rates and packages you won’t find online. In some cases, we can even price-match direct rates and still include extra perks to make your stay more enjoyable."
"And of course, booking through us means you don’t have to worry about managing all the details yourself. We take care of everything from booking confirmation to coordinating any special requests, so you can relax and enjoy your trip. Would it be helpful if I shared a few examples of how our packages add value over standard direct bookings?"
Offer to provide a breakdown of exclusive perks or show examples of packages that include unique benefits beyond what they’d get with a direct booking, helping them see the added value in your service.
Example:
"Let’s go over a breakdown of the additional perks you’d receive by booking through us. I can also show you a few examples of how our packages compare to direct bookings, including added value that enhances the experience. Does that sound good?"
Exclusive Perks and Benefits: Highlight value-added perks such as room upgrades, complimentary breakfast, spa access, or VIP services that are included in your packages but typically aren’t available with direct bookings.
Competitive Pricing and Price Matching: Reassure them that you offer competitive rates and, in some cases, can even match direct booking prices while adding extra benefits.
Convenience and Peace of Mind: Emphasize the convenience of booking through your service, including handling all logistics, special requests, and providing dedicated support in case anything changes.
Special Partnerships with Hotels: Mention any exclusive partnerships with hotels or resorts that allow you to offer special deals or access to premium amenities not available with a direct booking.