I can find cheaper options on other booking platforms.

Underlying Concerns:

• The prospect might believe that booking through large platforms like Booking.com or Expedia will save them money, focusing primarily on cost rather than value.
• They may not be aware of the additional perks, convenience, or unique experiences that come with booking through a specialized service like yours.
• They likely need reassurance that your service provides benefits and personalized support that justify any potential price difference.
• They want to know that they’re receiving good value for their money and not paying extra unnecessarily.

How to Tackle the Objection:

1. Acknowledge their cost-conscious approach: Show empathy by recognizing that price is an important factor, especially with so many options available.
2. Highlight value-added perks and unique benefits: Emphasize that booking with you offers exclusive perks, upgrades, and personalized experiences that they wouldn’t get through standard booking platforms.
3. Explain the advantages of personalized service: Reassure them that your service includes tailored recommendations, support during their trip, and hassle-free coordination of details, adding peace of mind and convenience.
4. Mention any price-matching or competitive guarantees: If applicable, point out that you can price-match or offer competitive rates while including added value they wouldn’t receive elsewhere.

Sample Script (Detailed and Simple Language):

Prospect: "I can find cheaper options on other booking platforms."

You: "I completely understand, [Prospect’s Name]. With so many booking platforms out there, it’s easy to find lower rates. However, we offer something a little different that adds real value beyond just price."

• "When you book with us, you’re not only getting a reservation but also exclusive perks that aren’t available on most booking sites. For example, we often include [mention perks like complimentary breakfast, room upgrades, spa vouchers, or late check-out], which can really enhance your stay without adding to the cost."

• "Additionally, we provide personalized support and handle all the logistics for you. From ensuring smooth check-ins to managing any special requests, we’re there every step of the way. Many of our clients appreciate this peace of mind, knowing they have a dedicated contact they can rely on, especially if travel plans change."

• "In some cases, we can even price-match or offer competitive rates while still including those added perks and support. Would you be interested in seeing a quick comparison to understand the value we provide?"

Probing Questions to Engage the Prospect:

• "Are there specific perks or experiences that are important to you when booking travel? We can often include these at no extra cost."
• "Have you faced challenges when booking through large platforms, like limited flexibility or lack of customer support? We focus on providing full support throughout your trip."
• "Would a side-by-side comparison showing the added value we provide over typical booking platforms help clarify how we’re different?"

Call to Action:

Offer to provide a side-by-side comparison or a detailed breakdown of exclusive perks, highlighting how the added value outweighs any potential cost difference.

Example:
"Let’s do a quick comparison to show you the additional perks and support that come with our service. I think you’ll see that we add real value that makes the overall experience worth it. Does that sound good?"

Key Points to Emphasize:

1. Exclusive Perks and Benefits: Highlight perks like room upgrades, complimentary breakfast, VIP access, or personalized experiences that aren’t available through typical booking platforms.

2. Personalized Service and Dedicated Support: Emphasize that booking through you means personalized recommendations, travel support, and assistance with changes or special requests—benefits that generic booking platforms can’t provide.

3. Price-Matching and Competitive Rates: Reassure them that your rates are competitive and, where possible, mention price-matching options that offer the same or better rates with additional perks.

4. Convenience and Peace of Mind: Explain that your service handles all the logistics and coordination for a hassle-free experience, saving them time and reducing stress compared to DIY booking.