I can find cheaper options online or with freelancers

Underlying Concerns:

• The prospect may be focused on cost savings and believe that hiring freelancers or online services offers a more affordable solution.
• They might question whether your company provides enough additional value to justify a higher price.
• The prospect likely needs reassurance that your company offers consistent quality, reliability, and support that cheaper or freelance options may not guarantee.
• They want to feel confident that choosing your service will lead to better outcomes, fewer hassles, and more support than the alternatives.

How to Tackle the Objection:

1. Acknowledge their cost-conscious approach: Show empathy by recognizing that cost is important, and it makes sense to explore affordable options.
2. Highlight the benefits of quality and reliability: Reassure them that your company provides consistent quality, reliability, and accountability, which can lead to better results and fewer risks.
3. Explain the added value of your services: Emphasize the support, expertise, and long-term partnership you offer, which freelancers or cheaper online options may lack.
4. Offer examples or success stories: Share examples or case studies where clients initially considered cheaper options but chose your service for the added value and peace of mind.

Sample Script (Detailed and Simple Language):

Prospect: "I can find cheaper options online or with freelancers."

You: "I completely understand, [Prospect’s Name]. Cost is a key consideration, and there are a lot of affordable options out there."

• "What sets us apart, though, is our focus on consistent quality and reliability. With freelancers or cheaper online options, it can sometimes be hit-or-miss in terms of deliverables and accountability. We make sure that every project is handled with the highest standards, ensuring consistent results you can rely on."

• "In addition to quality, we provide dedicated support and ongoing service. Our team is here to help if any issues come up, and we build long-term partnerships with our clients. Many of our clients find that while freelancers might seem cheaper upfront, the time and effort spent on follow-ups, revisions, or managing quality can add up quickly."

• "I’d be happy to share some success stories from clients who initially considered cheaper options but chose us for the added value, reliability, and peace of mind. Would that be helpful in understanding how we stand out?"

Probing Questions to Engage the Prospect:

• "Have you worked with freelancers or online services before? I’d be glad to explain how our approach provides greater consistency and support."
• "Are there specific aspects of quality or support that are important to you? We can focus on how we address those areas."
• "Would examples or testimonials from clients who considered freelancers help show the long-term value we provide?"

Call to Action:

Offer to share success stories, case studies, or examples of clients who found value in choosing your service over cheaper alternatives, helping the prospect see the benefits of a reliable partnership.

Example:
"Let’s go over a few examples of clients who considered freelancers but ultimately chose us for the quality and support we provide. I think this will help illustrate the long-term value we bring to the table. Does that sound good?"

Key Points to Emphasize:

1. Consistency and Reliability: Emphasize that with your company, they get consistent quality and accountability, which can be challenging to achieve with freelancers or cheaper online services.

2. Dedicated Support and Partnership: Highlight the dedicated support, expertise, and commitment your company provides, which ensures they have a reliable partner they can depend on.

3. Avoiding Hidden Costs: Mention that while freelancers or online services may seem cheaper upfront, issues like revisions, communication challenges, and quality control can lead to hidden costs and more time spent managing issues.

4. Success Stories and Testimonials: Share testimonials or case studies of clients who initially considered cheaper options but ultimately found greater value with your service, highlighting the peace of mind and long-term savings.