Prospect: "I can find cheaper options online or with freelancers."
You: "I completely understand, [Prospect’s Name]. Cost is a key consideration, and there are a lot of affordable options out there."
"What sets us apart, though, is our focus on consistent quality and reliability. With freelancers or cheaper online options, it can sometimes be hit-or-miss in terms of deliverables and accountability. We make sure that every project is handled with the highest standards, ensuring consistent results you can rely on."
"In addition to quality, we provide dedicated support and ongoing service. Our team is here to help if any issues come up, and we build long-term partnerships with our clients. Many of our clients find that while freelancers might seem cheaper upfront, the time and effort spent on follow-ups, revisions, or managing quality can add up quickly."
"I’d be happy to share some success stories from clients who initially considered cheaper options but chose us for the added value, reliability, and peace of mind. Would that be helpful in understanding how we stand out?"
Offer to share success stories, case studies, or examples of clients who found value in choosing your service over cheaper alternatives, helping the prospect see the benefits of a reliable partnership.
Example:
"Let’s go over a few examples of clients who considered freelancers but ultimately chose us for the quality and support we provide. I think this will help illustrate the long-term value we bring to the table. Does that sound good?"
Consistency and Reliability: Emphasize that with your company, they get consistent quality and accountability, which can be challenging to achieve with freelancers or cheaper online services.
Dedicated Support and Partnership: Highlight the dedicated support, expertise, and commitment your company provides, which ensures they have a reliable partner they can depend on.
Avoiding Hidden Costs: Mention that while freelancers or online services may seem cheaper upfront, issues like revisions, communication challenges, and quality control can lead to hidden costs and more time spent managing issues.
Success Stories and Testimonials: Share testimonials or case studies of clients who initially considered cheaper options but ultimately found greater value with your service, highlighting the peace of mind and long-term savings.