"Your plans seem more expensive than others"

Introduction
"Hello [Lead's Name], this is [Your Name] from [Your Company]. I appreciate you taking the time to review our plans. How has your experience been so far?"
Addressing the Concern
"I understand you've found our plans seem more expensive than others. That's a valid concern, and I'm glad you brought it up. Can you tell me a bit more about what you're comparing?"
Value Proposition
"[Lead's Name], I completely get where you're coming from. Let's take a moment to look at the bigger picture. Our plans might have a higher upfront cost, but they're designed to offer superior value in the long run. Let me explain how."
Detailed Explanation
"First, our coverage is more comprehensive. This means fewer out-of-pocket expenses when you actually need to use your insurance. Second, we have a wider network of top-tier healthcare providers, giving you more options and potentially better care. Lastly, our plans include unique features like [mention a standout feature, e.g., telemedicine services or wellness programs] at no extra cost."
Personalization
"Based on what you've told me about your lifestyle and health needs, let me show you how our [specific plan name] could actually save you money over time. Can I walk you through a quick cost comparison?"
Addressing Objection
"I know it's tempting to focus on the monthly premium, but that's just one part of the equation. A cheaper plan often means higher deductibles, copays, and out-of-pocket maximums. Over time, especially if you need to use your insurance, our plan could actually be more cost-effective."
Social Proof
"Many of our clients, particularly professionals in fields like yours, initially had similar concerns. But after diving into the details, they realized the value proposition. In fact, [share a brief success story or statistic]."
Call-to-Action
"Let's do this: I can prepare a detailed cost-benefit analysis customized to your specific situation. This will give you a clear picture of the long-term value. Can we schedule a quick follow-up call to go over this analysis together?"
Closing
"I appreciate your critical thinking on this, [Lead's Name]. It's exactly this kind of attention to detail that our plans are designed for. Shall we set up that call for [suggest a specific day/time]?"
Key Elements:

Acknowledges the concern without being defensive
Shifts focus from price to value and long-term benefits
Uses personalization to make the information relevant
Provides social proof to build credibility
Offers a concrete next step with a customized analysis

Adjustments for Target Audience:

Appeals to the analytical nature of urban professional males
Uses data-driven arguments and offers detailed analysis
Respects their research and comparison shopping
Positions the plan as a smart, long-term financial decision

Additional Tips:

Be prepared with specific numbers and comparisons
Use visual aids if possible during the explanation
Be ready to discuss specific health scenarios relevant to the lead's age group or profession