"I've had bad experiences with insurance companies before"

Introduction

"Hello [Lead's Name], this is [Your Name] from [Your Company]. I appreciate you taking the time to speak with me today about your health coverage options. Before we dive in, how has your day been going?"

Acknowledge Past Experiences

"I understand you've had some negative experiences with insurance companies in the past. I'm truly sorry to hear that. Would you mind sharing a bit about what happened? I want to make sure I address your specific concerns."

[Listen attentively to their story]

Empathize and Build Trust

"Thank you for sharing that with me, [Lead's Name]. I can certainly understand why you'd be hesitant after such an experience. Your frustration is completely valid, and I want you to know that we take these concerns very seriously."

Differentiate Your Company

"At [Your Company], we've built our entire approach around addressing the common pain points people experience with health insurance. Let me share a few specific ways we're different:"

1. Transparency: "We provide clear, jargon-free explanations of all our policies and processes. No hidden clauses or surprise denials."
2. Customer Advocacy: "We have a dedicated customer advocacy team that steps in to help navigate complex situations."
3. Proactive Communication: "We reach out proactively to ensure you're getting the most out of your coverage."

Data-Driven Approach

"We also take a data-driven approach to customer satisfaction. For instance, [share a relevant statistic about customer satisfaction or claim approval rates]."

Technology for Transparency

"Our state-of-the-art app allows you to track claims in real-time, chat with support 24/7, and access a transparent breakdown of all costs. Would you be interested in seeing a quick demo?"

Personalized Solution

"Now, based on what you've shared about your past experiences, I'd like to show you how our [Specific Plan Name] addresses those exact issues. May I walk you through it?"

Address Specific Concerns

"You mentioned [specific issue from their past experience]. Here's exactly how our policy handles that situation: [Provide clear, concrete explanation]."

Social Proof

"Many of our clients came to us after similar negative experiences. For example, [share a brief, relevant success story of a client who had a positive experience after switching]."

Offer Control and Flexibility

"We believe in giving our clients control. Our plans are flexible, allowing you to adjust your coverage as your needs change. Plus, we offer a 30-day trial period with a full refund if you're not satisfied."

Expert Support

"You'll also have a dedicated account manager - a real person you can reach directly, not just a call center. They're there to ensure you never feel left in the dark about your coverage."

Addressing Hesitation

"I completely understand if you're still hesitant. Trust is earned, not given. That's why I'd like to offer you a no-obligation, in-depth consultation where we can dive deeper into your specific needs and concerns."

Call-to-Action

"What I propose is this: let's schedule a virtual meeting where I can show you a personalized plan that addresses your past pain points. I'll also provide you with case studies of clients with similar experiences. How does [specific day/time] work for you?"

Closing

"[Lead's Name], I want to thank you for your openness today. Your past experiences are valid, and I'm committed to showing you how we're different. Even if you decide we're not the right fit, I hope our conversation today helps restore some of your faith in the industry. Do you have any other concerns you'd like to discuss before we wrap up?"

Key Elements:

• Acknowledges and validates past negative experiences
• Emphasizes transparency and customer advocacy
• Uses data and technology to build trust
• Offers personalized solutions to address specific past issues
• Provides control and flexibility to alleviate fears

Adjustments for Target Audience:

• Focuses on data-driven decision making
• Highlights technological solutions for transparency
• Emphasizes control and personalization
• Uses a direct, honest approach that respects the lead's intelligence and experience

Additional Tips:

• Be prepared with specific policies and procedures that address common pain points
• Have multiple success stories ready for different types of past negative experiences
• Be knowledgeable about industry standards and how your company exceeds them
• Be ready to provide concrete examples of how your company has resolved similar issues for other clients