"I don't travel enough to benefit from rewards"

Introduction

"Hello [Client's Name], this is [Your Name] from [Your Bank/Company]. I hope this call finds you well. I'm reaching out because I noticed you haven't been maximizing the travel rewards on your current card. I understand you might not travel frequently, but I have some ideas that could still provide great value. Do you have a few minutes to chat?"

Acknowledge Travel Frequency

"I appreciate your honesty about not traveling often. Many of our clients are in similar situations. Can you tell me a bit more about your current spending habits and what types of rewards would be most valuable to you?"

Value Proposition

"What if I told you that our rewards program is designed to provide significant value even for clients who don't travel frequently? We have options that can turn your everyday spending into meaningful rewards."

Alternative Reward Options

"Let me share some ways you can benefit from our rewards program without frequent travel:

1. Cash Back: Convert points to statement credits or direct deposits.
2. Online Shopping: Use points for purchases on major e-commerce platforms.
3. Gift Cards: Redeem points for gift cards at popular retailers.
4. Charitable Donations: Use points to support causes you care about."

Everyday Spending Rewards

"Our card offers enhanced rewards on everyday categories like groceries, dining, and streaming services. Based on your spending patterns, you could earn [X] points annually, which translates to [value] in non-travel rewards."

Flexible Point System

"Our points never expire, so you can accumulate them for a future trip or big purchase. Plus, when you do travel, even occasionally, your points are worth 25% more."

Personalized Analysis

"I've done a quick analysis based on your spending history. If you switch to our [Flexible Rewards Card], you could potentially earn [amount] more in rewards annually compared to your current card. Would you like me to walk you through this calculation?"

Technology Integration

"Our app allows you to easily track your rewards and redeem them for various options with just a few taps. You can even set up automatic redemptions for cash back."

Limited Time Offer

"We're currently running a promotion where you can earn bonus points on your favorite non-travel category for the first three months. This could jumpstart your rewards earning."

Call-to-Action

"Given your preferences, I think you'd benefit from a personalized reward strategy session. We could schedule a quick 15-minute call to design a rewards plan that aligns perfectly with your spending habits. How does [suggest day/time] work for you?"

Closing

"[Client's Name], I appreciate your time today. My goal is to ensure you're getting the most value from your card, regardless of how often you travel. Even if you decide not to change your current setup, I'm here as a resource for maximizing your benefits. Do you have any other questions about optimizing your rewards?"

Key Elements:

• Acknowledges the client's low travel frequency
• Highlights alternative, non-travel reward options
• Provides a personalized analysis of potential rewards
• Emphasizes flexibility in reward redemption
• Offers a strategy session for optimizing rewards

Adjustments for Target Audience:

• Focuses on data-driven reward calculations
• Highlights technology for easy reward tracking and redemption
• Emphasizes maximizing value from everyday spending
• Offers personalized strategies for reward optimization