"I prefer cash-back rewards over travel points"

Introduction

"Namaste, [Client's Name]. This is [Your Name] from [Your Bank/Company]. I hope this call finds you well. I'm reaching out because we've recently enhanced our cash-back reward program, which I believe aligns perfectly with your preference for cash-back over travel points. Do you have a few minutes to discuss how this could potentially boost your rewards earnings?"

Acknowledge Preference

"I appreciate your clear preference for cash-back rewards. It's a practical choice that offers more flexibility. Can you tell me more about how you currently use your cash-back rewards?"

Enhanced Cash-back Offer

"Our new [Ultimate Cash-back Card] is designed for maximum returns on everyday spending:

1. Flat 2% cash-back on all purchases, with no category restrictions
2. Additional 3% cash-back on your top spending category each month, automatically detected
3. Quarterly bonus categories offering up to 5% cash-back"

Comparison with Current Card

"Based on your current spending patterns, let's compare the potential earnings:

1. Your current card: Approximately ₹[X] in annual cash-back
2. Our new card: Potential for ₹[Y] in annual cash-back, an increase of [Z]%"

Redemption Flexibility

"We've also improved our redemption options:

1. Direct deposit to your bank account
2. Statement credit to offset purchases
3. Real-time redemption at point of sale for select merchants"

No Annual Fee

"Unlike many premium rewards cards, our [Ultimate Cash-back Card] comes with no annual fee, ensuring your rewards aren't offset by card costs."

Additional Financial Benefits

"Beyond cash-back, this card offers:

1. 0% intro APR on purchases and balance transfers for 15 months
2. Free credit score monitoring and alerts
3. Purchase protection and extended warranty coverage"

Technology Integration

"Our updated mobile app allows you to:

1. Track your cash-back earnings in real-time
2. Set alerts for bonus categories
3. Redeem rewards with a single tap"

Limited Time Offer

"If you upgrade to this card within the next 30 days, you'll receive a bonus of ₹5000 cash-back after spending ₹50,000 in the first 3 months."

Seamless Transition

"Upgrading to this new card is hassle-free:

1. No new credit check required
2. Transfer of your credit limit and account history
3. Assistance in updating any linked automatic payments"

Success Story

"Many of our clients have significantly increased their rewards with this card. For instance, [share a brief success story of a similar client who boosted their cash-back earnings]."

Call-to-Action

"Given your preference for cash-back, I believe this card could significantly enhance your rewards earnings. Shall we schedule a quick 15-minute call to go through a personalized rewards calculation based on your spending habits? I'm available [suggest day/time] or [alternative day/time]."

Alternative Offer

"If you're not ready for a call, I can send you a detailed comparison sheet showing your potential cash-back earnings with this new card versus your current one. Would you find that helpful?"

Closing

"[Client's Name], I respect your preference for practical cash-back rewards. Our goal is to ensure you're maximizing your returns on everyday spending. Even if you decide not to upgrade, I'm here to answer any questions about optimizing your rewards strategy. Is there anything specific about cash-back programs you'd like more information on?"

Key Elements:

• Acknowledges and caters to the preference for cash-back rewards
• Provides a clear comparison of potential earnings
• Highlights flexibility in earning and redeeming rewards
• Emphasizes additional financial benefits beyond cash-back
• Offers a seamless transition process

Adjustments for Target Audience:

• Uses professional, number-driven language
• Focuses on practical benefits and real-time tracking
• Highlights technology integration for easy reward management
• Provides a limited-time offer to encourage timely decision-making