"I'm worried about hidden fees and charges"

This is a very common concern, when the prospect may have had negative experiences with unexpected charges on credit cards or heard stories of others facing hidden fees. Your goal is to reassure them that the card is transparent with its fees and charges, and explain how they can easily avoid any extra fees through proper usage.

Underlying Concerns:

• The prospect may have heard stories (or experienced) being charged hidden fees they didn’t expect, like annual fees, late payment charges, foreign transaction fees, or cash advance fees.
• They might have had previous bad experiences with other credit cards and are afraid of unexpected costs.
• They are worried about signing up for a card and later finding out it’s too expensive to maintain.

How to Tackle This Objection:

1. Acknowledge their concern: Validate their worry about hidden fees as a legitimate concern.
2. Be transparent: Clearly outline any fees your card has, if any, and explain them upfront.
3. Reassure them that there are no hidden charges and that everything is clearly communicated.
4. Explain how to avoid fees: Offer tips or examples of how they can avoid certain fees, like paying on time or understanding how different charges work.
5. Highlight rewards vs. costs: Emphasize how the card’s benefits (cashback, rewards, discounts) outweigh any potential fees, making it a valuable tool when used responsibly.

Sample Script (Detailed and Simple Language):

Prospect: "I'm worried about hidden fees and charges."

You: "I completely understand your concern. No one likes unexpected fees, and it’s really important to know what to expect upfront. The good news is that with our credit card, we believe in complete transparency, so there are no hidden fees or charges."

• "To be clear, we do have an annual fee, but you’ll know about that from the start, and we often run promotions where the fee is waived for the first year or if you spend over a certain amount each year."

• "As for other charges like late payment fees or interest on unpaid balances, those are easy to avoid by paying your bill on time or in full each month. We send regular reminders before your due date, and you can even set up auto-pay to avoid missing payments."

• "I can send you a clear breakdown of all the potential fees so you know exactly what’s involved. There’s nothing hidden, and everything is written out so you’re not caught off guard."

Prospect: "But what if I need to withdraw cash or make international payments?"

You: "That’s a great question! There are charges for certain things like cash advances or foreign transactions, but those are clearly mentioned in the terms, and most of our customers rarely use those features. In fact, many people never encounter these fees because we have online banking and UPI integration, so you don’t really need to withdraw cash. And for international spending, we offer low conversion rates compared to many other cards."

• "The key is knowing how the card works, and I can walk you through the details so you feel fully informed. And remember, we also offer great rewards like cashback and exclusive discounts, which usually far outweigh any fees, making the card a valuable tool when used responsibly."

• "Why don’t we set up a time for me to take you through the fees in detail and show you how you can avoid them altogether? Would a quick 15-minute meeting work for you?"

Probing Questions to Engage the Prospect:

• "Have you had an experience with hidden fees in the past that’s made you cautious?"
• "What types of transactions do you usually make—online purchases, in-store, or travel? I can show you how to maximize your savings and avoid fees in those areas."
• "Would it help if I explained exactly how each fee works and when they apply, so you’re never caught off guard?"

Call to Action:

The next step is to offer a meeting where you can walk them through the fee structure in detail, making sure they feel confident and informed.

Example:
"Let’s schedule a quick call, maybe 15 minutes, where I can take you through all the fees and how they work. I’ll also show you how to avoid paying extra by using the card smartly. Would that be helpful?"

Key Points to Emphasize:

1. Transparency: Emphasize that there are no hidden fees or charges, and that everything is clearly outlined upfront. You can send them a breakdown so they know exactly what to expect.

2. Fee Avoidance: Reassure them that fees like late payment charges or interest can easily be avoided by paying bills on time. Mention features like payment reminders and auto-pay that make it easier to stay on track.

3. Clear Terms for Special Transactions: Acknowledge that there are fees for specific situations like cash advances or international transactions, but these are rare for most customers and clearly explained in the terms.

4. Valuable Rewards: Highlight the benefits of the card, such as cashback, rewards, or discounts, which can easily offset the cost of any fees, making the card worthwhile to use responsibly.

By reassuring them with transparency, offering to explain the fees in detail, and showing how to avoid extra charges, you address their concern and make them feel more comfortable with the idea of scheduling an appointment.